Started in 1991, Mudra Institute of Communications, Ahmedabad (MICA) is an autonomous non-profit management education institution. MICA has set a precedent as the first residential academic institution in the country and perhaps in the Asia-Pacific region wholly dedicated to meeting the needs of the integrated marketing communications industry. MICA complements the role that management education plays in modernizing and professionalizing communications-driven businesses.
Today, it is the alma mater of professionals who are serving in the marketing, marketing research, advertising and media sectors, and emerging communications-driven businesses such as broadcasting, retail and design communication, and public relations and event and entertainment management.
The MICA Brand assures the delivery of current, reliable and cost-effective communications management skills.
The single, most important aspect that makes MICA stand apart from the other management schools in the country is the strength and design of its curriculum. The courses are structured and taught with the intention of creating communications management specialists who are able to understand the multiple requirements of business, specifically of those organizations that are communications-driven in realizing their business strategy and effectiveness
MICA is contemporary. Freshness of spirit is characteristic of this institution.
MICA believes in facilitating learning and sharing ideas and experience rather than merely teaching, and encourages experimentation and innovation.
While encouraging each individual to develop his/her potential, MICA also helps students understand and imbibe the value of teamwork.
Programme Calendar 2009 – 2010
Post Graduate Certificate in Advertising Management & Public Relation – PGCAM & PR
The course aims at skill as well as perspective building for Junior and Middle level executive in the field of Advertising Management. It seeks to deliver skills for managing advertising businesses by combining theoretical learning in the field of communications with the right blend of management education.
Graduation or equivalent in any discipline with minimum 50% marks.
Enrollment Open for Batch 4
Limited seats are available.
Post Graduate Certificate in Research and Analytics - PGCRA
The analytics industry in India is growing at a rapid pace. Budding industrial segment that started as IT Enabled Service Sector (ITES) in the late nineties spans not only ITES but also Business Process Outsourcing, Knowledge Process Outsourcing, Business Intelligence, Knowledge Management and Market Research.
The program leans on practical and non-technical approach and will be dealt through the sophisticated data analysis software SPSS/PASW and aims at providing good understanding and hands-on experience of the application of appropriate data analysis tools that are imperative in making effective decisions. The course aims at skill as well as perspective building for Junior and Middle level executive in the data analytic Industry. The program enables participants to foster objective data analysis strategies, apply critical thinking skills to data analysis, generate and validate solutions to a problem and clearly articulate and communicate findings.
Enrollment Open for Batch 1
Post Graduate Certificate in Retail Management – PGCRM
The programme is targeted at young working professionals who intend to make a career in retail. This course aims to provide students the skills, creativity and knowledge to understand retailing as a business management discipline. The participants will also develop expertise in management and communication and exercise the skills required for retail operations.
Graduation or equivalent in any discipline with minimum 50% marks.
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