The Indian Institute of Management Lucknow (also referred to as IIM Lucknow or IIML), was established in 1984, by the Government of India, as one of the six national level management institutes set up by the Government of India. It was the fourth Indian Institute of Management to be established in India after IIM Calcutta, IIM Ahmedabad, and IIM Bangalore. It has two campuses, one situated at the outskirts of the city of Lucknow and the other in Noida.
The Institute's aim is to help improve the management of corporate and non-corporate sectors and public systems, through pursuit of excellence in management education, research, consulting and training.
The institute follows a case based teaching methodology. The case based teaching methodology helps the students to relate the theories learned to real life situations and also find patterns in what initially looks random. Fully enabled lecture theaters with state-of-the-art audio-visual tools help the students present all aspects of a study. Regular presentations help them to become both knowledgeable individuals and persuasive speakers. IIM Lucknow has traditionally focused on the all round development of its students. To facilitate this process, students are encouraged to participate in extra curricular activities in the college .
IIM Lucknow has broken new grounds in being the first IIM to start an additional campus in the country. The Noida Campus is being developed as a centre of excellence in the area of executive education. It is the IIML way of contributing to the industry and realizing its vision to remain at the forefront of management thinking and education.
The Management Development Program (MDP) is a milestone in IIM Lucknow's path towards becoming a totally integrated Institute with a global presence. The objective of the MDP is to help improve management systems by providing relevant training to executives of all levels in the industry, government and non-government sectors to take on a leadership role in their position individually and collectively.
IIM Lucknow devises and designs customized tailor-made programs, to the specific needs of the organizations both in private and public sector. These programs pertain to general management as well as functional areas.
In essence the MDP epitomizes the quest for knowledge that ties together the people at IIM Lucknow. The two-way learning process of the MDP filters its way down to the Post Graduate Program through case studies of current situations. The result: Leaders with not only the tools to build what tomorrow will be, but also with the knowledge of the today they must work in.
Programme Calendar 2009 – 2010
Advanced Program in Sales and Marketing - APSM
The sales and marketing function is one of the most important domains of business. Structured course and skill development in marketing and sales can not only make the business viable and efficient but also makes the business immune to sudden and inevitable environmental changes like recession. This six month course has objectives that participants should appreciate the linkage between marketing and sales. This course builds understanding about marketing research and consumer insights in Indian context.
Enrollment Open for Batch 1